Allison Marchese is a contributing writer for the magazine. Her focus is predominantly on the area’s history, but Allison has also written a number of stories about local people of interest as well as personal pieces on yoga and other life-enriching activities.
Allison Marchese has over 30 years experience as an author, writer, editor, marketing, communications and public relations professional. She is a born entrepreneur with an amazing work ethic. She has gained her concentration and discipline from years as yoga practitioner.
Allison is the Author of the recently published book, The Hidden History of Columbia County – NY (History Press – 2014). The book uncovers the hidden history secrets buried in one of New York’s most popular counties for New York’s second home owners. Featured on the cover The Chatham Press, The Hidden History of Columbia County is already selling out in stores. Her blog: Columbia County Life – Conscious living in the country has a large following. The author’s posts feature individuals and their contributions to enhancing life in Columbia County (http://columbiacountylife.blogspot.com.
Allison has been commissioned for a second history book, Hudson Valley Curiosities, publishing spring, 2017. She is the featured history writer for Main Street Magazine in Millerton, New York, and has recently accepted the freelance Editor position at History & Heritage Magazine in Kinderhook, New York.
After graduating with honors from Fordham University in New York with a degree in communications and creative writing, Allison promoted luxury spas and hotels as Director and then Vice President of Public Relations for real estate developer, Edward J. Safdie. The Group’s holdings included The Sonoma Mission Inn & Spa, The Norwich Inn & Spa, The Greenhouse Spa and the California Terrace at the Hotel de Paris in Monte Carlo, Monaco. Her work with spas included placing stories in the media and writing all major press materials, brochures, freelance articles, ad copy, company biographies & policies, news alerts and speeches. Her promotional work produced placements in beauty, health and fitness editors, television reporters, and national and international journalists and producers. Allison also escorted a group of noted journalist on an international press tour to Monte Carlo.
Broadening her experience in consumer products, Allison was hired to oversee the International Food Media Conference with the well known Culinary PR Agency, Primavera Public Relations in Yorktown, NY. Writing for Chefs and food media, Allison advanced her communications skills working with such culinary stars as Julia Child and James Beard. She became a prolific food writer creating news releases and for both restaurants and food products. Allison was instrumental in promoting the very first low- calorie gourmet food book called “Spa Food “ (Clarkson/Potter, NY).
Allison continued her successful career as a writer and public relations professional promoting spas as Corporate Director of Public Relations for Canyon Ranch Health and Fitness Resorts in Tucson, Arizona and Lenox, Massachusetts. While with the Ranch, Allison’s pr campaign led the launch of the new 40 million dollar luxury resort. Her good work produced over 100 media placements in the first 8 months. Her writing appeared in press media kits, brochures, and direct mail pieces, company manuals and newsletters and annual reports. She worked with the country’s top beauty and fitness magazines including Vogue, Town & Country, Travel and Leisure, Connoisseur and others. She also met and worked with journalists at the Wall Street Journal, USA Today, Time and Newsweek.
Allison went on to Direct Communications for Kripalu Center the largest Yoga and Health center in the country, located in Lenox, Massachusetts. In this role Allison was responsible for filling the specialty resort’s 56,000 annual guest nights and producing program catalogues reaching over 200,000 copies. She managed a staff of over 25 employees including the program director, sales director, public relations coordinator, writes and editors, print manager and the reservations staff. She wrote and directed the Center’s first yoga video and initiated a successful marketing program.
Following her years at Kripalu, Allison headed up marketing and fundraising activities for The Austen Riggs Center, a private psychiatric hospital in Stockbridge, Massachusetts. Her work produced a first-ever waiting list for the hospital and brought the organizations educational institution a $3 million donation. Under Allison’s direction, the hospital appeared in US News & World Report’s Best Hospital list for the very first time. She was instrumental in the production of a feature length video for PBS, created and wrote the hospital website content and fundraising letter, fundraising brochures, policies and speeches.
Inspired to explore entrepreneurial endeavors, Allison became an independent marketing and public relations consultant offering services promoting such clients as The Old Chatham Sheepherding Company & Inn part of the Relais et Chateau group of hotels, The Shaker Museum & Library, Silver Hill Hospital, Gilda’s Club, Sundog Solar, The Berkshire Botanical Garden, Serenity Hill Equestrian Center and others. An avid rider and horse lover, Allison began volunteer educational non profit, The Equine Fund, devoted to raising awareness to protect horses and offering educational programs and scholarships to equine veterinary students. She created special events with Olympic riders Lendon Gray and Jane Savoie and Jane Smiley, Pulitzer Prize-winning author.
Allison has a passion for writing about horses and her freelance pieces have been published in: Dressage Today, Practical Horseman, Holistic Horse, The Horse Whisperer and a number of websites.
In early 2007 Allison joined forces with a business partner to create, In the Clutch, LLC, designing, manufacturing and marketing a new line of women’s travel clothing called Perfect PouchWear™. The partners’ innovative new travel dresses, pants and tops have been featured in Women’s Wear Daily, in an article touting the ‘creativity and convenience of the company’s new portable backpacks and clothing.’ The new company has been well received and the clothing is debuting summer 2009 in a national catalog. The backpacks were worn by characters in a major Showtime series January 2009.’ Allison is responsible for all of the company’s internal and external communications and business plan for In the Clutch Bags and securing major investors.
She wrote the company websites and catalogue, ads and promotional copy. She also produced the companies press materials, e-blasts, and direct mail brochures. Perfect Pouchwear was written up in Berkshire Living Magazine and included in an in-flight video presentation on all major airlines. Allison has been interviewed extensively by the press and has appeared on the Joan Hamburg radio show in New York City.
Allison has written freelance on a variety of topics including, Solar energy, Personal Growth & Yoga, Psychiatric Care, Horse Riding/Training, Triathlons, How To Fundraising Guides, and created a class at MCLA called: The Seven Secrets of Special Events. Her articles have appeared on a number of websites and in Hudson Home & Garden, The Chatham Press, The Women’s Times, The Paper and other print publications.
Today Allison is a freelance writer, publicist and blogger consultant. She is currently working on a new history book and writes the feature history stories for Main Street Magazine in Millerton, NY.
Allison can be reached at email@example.com.