As any business-owner knows, in today’s day and age, a website is a necessity – no matter how large or small your business. One of the main and simple reasons is that it seems that just about everyone Googles everything now-a-days, or if they are looking to purchase a product or service, they’ll do their research online first. The world of websites and web technology is a moving target, with the rules changing all of the time. So in order for your website to be at optimal performance, it is important that it adhere to the rules of the likes of Google; that it ties into specific features like SSL certificates and plug-ins, and that its SEO (search engine optimization) features and keywords are properly in place. But before you even get to those items, it is important to make sure that your website is first and foremost aesthetically pleasing, that it is user-friendly, that it displays your products or services properly, and that it simply works! Let me just tell you that the difference between a just “OK” website and a beautiful and functioning website can make all of the difference to the website’s performance, and correspondingly to your business. When it comes to the website’s design and functionality, it is important to examine the text that’s written for the website (both that is in the foreground as well as in the background code), the type and quality of imagery, and the flow through the website. You have less than 10 seconds to capture and retain the attention of the person who first comes to your website. If they don’t see what they’re looking for, they are gone – and often for forever. Don’t lose out on another sale, make sure your website is at peak performance!

Thorunn designs
518.592.1135 | | 52 Main Street, Millerton, NY