The popular juice bar in Red Hook, NY, previously known as Nourish opened its doors once again this past Tuesday under the new name Bliss with restored counter service. The East Market Street shop, which has operated as a curb-side vendor since the March COVID-19 lock down, has been redesigned for take-out service by MASS Design, a not-for-profit architecture firm with expertise in COVID-safe spaces.

Bliss, under the new ownership and management of Red Hook local Annie Sullivan, will continue to sell its 100 per cent raw organic cold pressed juices, super food smoothies, and smoothie bowls.  “I’m so grateful to our loyal customers, who have stayed with us through this difficult period of curb-side-only service,” Sullivan said. ” I’m excited about the opportunity to give back to my community where I grew up.” Faced with the prospect that the prior owner would close the business because of the pandemic, shop manager Annie Sullivan purchased the business so she could continue to provide a source of healthy organic juices to her customers.  “In this period, when people are so concerned about their health,” Sullivan says. “our juices and smoothies provide a fabulous source of delicious daily nutrition.” 

This season, Bliss will be reopening with a Fall Special Menu, including three new blends, reflecting the best fresh healthy produce available during during this time of the year in Hudson Valley. Annie and business partner Mike Kelly say they love the relationships they have fostered with customers, who they say energize them each day.  “We are thrilled to be here for them in meeting their nutritional needs to keep them healthy and happy,” said Sullivan. “This is a wild moment we live in. It’s scary, stressful, lonely, and of course, unprecedented. I think we all need a little relief, love & nourishment. These are all things that we, as business owners in this town, get from our customers, friends we’ve made here at the shop and our local community; and we believe it’s important to give back and provide that in-turn. We all need a bit of Bliss in our lives, so that’s what we hope to supply for the Hudson Valley.”

Sullivan and Kelly say they believe in supporting plant-based nutrition, organic farming and all sustainable practices. In turn, Bliss’s menu is 100% vegan, 100% organic and all  production waste is composted locally by The O-Zone, a local resource center for sustainable lifestyle choices based in Red Hook. “We are now working towards reducing our plastic waste,” said Sullivan. “we will be phasing-in glass bottles for our cold-pressed products and working our way towards the most sustainable business we can manage!” 

Check out Bliss for yourself by stopping by 8 East Market Street in Red Hook or visit them online at

New Business Owner Annie Sullivan and Operating Partner Michael Kelly